Therabelt Rebrand



Client: Disc-Traction

Title: Rebrand to Thereabelt

Description Box design and graphic design of box panels, One sheet design and Identity/logo design.

Periodically a project comes in that’s so full of potential. Disc Traction was one of these but it’s innovators could not get it placed in retail. Partly because of the blister pack but more importantly the hastily designed original inserts. We also discussed at length the name of the product which at first glance everyone read as Distraction! Oops, well after much research into the competition and trending packaging colors we built a very successful rebrand. Of note is the unfortunate environmental impact of blister packs which has become a critical placement consideration with buyers. To that end the redesign focused on a much more friendly, smaller footprint, environmentally sound corrugate box.