Client: OCV!bes & Honda Center
Creative Director: Jennifer Beatty, OCV!bes
Role: Art Director, Illustrator, Designer, Print Management
Solution: In a career milestone I served in a pivotal role at OCV!bes. I led a dynamic creative campaign for our client, Honda Center, 30th anniversary show, featuring the iconic Gwen Stefani. My responsibilities included art direction, illustration, and design, resulting in an eye-catching 18x24 poster that aligned seamlessly with the brand's identity and the Gwen aesthetic. Not only did have to appeal to fans but also brand executives. I skillfully presented the vision to internal stakeholders at OCV!bes.
Beyond the poster, I extended the design to a Beer Can label for the clients beverage partner Brewery X, enhancing the overall brand experience. To engage event attendees, I crafted a striking 7ft x 10ft version for immersive photo ops. My meticulous attention to detail extended into print management, ensuring top-notch quality for over 20,000 poster units.
Every Honda Center attendee received a commemorative poster. The poster and photo ops and beer cans were photographed and shared by thousands of fans. underscoring the project's success in celebrating the client's legacy. My multifaceted contributions reflect a passion for creativity and a commitment to delivering impactful visual experiences.
Project Highlights:
• Spearheaded art direction, illustration, and design for an eye-catching 18x24 poster.
• Spearheaded art direction, illustration, and design for an eye-catching 18x24 poster.
• Presented the creative concept to internal stakeholders at OCV!bes, ensuring seamless alignment with the brand's identity.
• Extended the design to a Beer Can label at Brewery X, enhancing the overall brand experience.
• Extended the design to a Beer Can label at Brewery X, enhancing the overall brand experience.
• Crafted a striking 7ft x 10ft version for immersive photo opportunities, engaging event attendees.
• Demonstrated meticulous attention to detail in print management, maintaining top-notch quality for over 20,000 units.
original sketch
original sketch
original sketch
