The CauseGirl brand had both immediate needs like assets to launch the podcast and blog as well as providing brand projections for additional verticals in the project including subscription services for physical and digital products. The podcast is now moving into season 2 and maintains a 4.9 star rating!
Character illustration, logo mark and label Design for children's vitamin line.
Los Tejanos Book
Los Tejanos is my second book design for the Cheech Marin Art Collection. Serving as AD and designer this project encompasses a new identity design for the show assets including this book, typography, design and image editing for color.
Arts Distric Brewing Company Branding
: In collaboration with CauseConnect® I developed the brand strategy and design for Arts District Brewing Company. Initial interviews with the client brought several points of inspiration but most notably the original rail lines that ran through downtown Los Angeles. After beginning initial research we decided very early on to bring on master type artist Peter Greco to inform the process of developing letterforms. As a team we have worked together before which is an enormous asset to expediting projects like the ADBC work which was on a fast track. A cornerstone of the partnership between CauseConnect, Peter Greco and myself is research. Which is, early on my primary role. To identify when appropriate historical context as it relates to the clients mission and approach. The research found inspirational details in everything from the buttons on rail conductor uniforms, the local art scene and even the top of a classic wooden beer barrel.
Greenway Arts Alliance Organization Rebrand
The Greenway Arts Alliance was a formidable scope of a rebrand that spanned four separate organizations; Greenway Arts Alliance the parent organization, Greenway Institute for the Arts, Greenway Court Theatre, and Melrose Trading Post. The branding began with the sub organizations with Melrose Trading Post as the cornerstone.
Ferment 'N Joy
Logo, Packaging design with recipe booklet, and website development for LDK Products. Ferment 'N Joy is the latest in a line of products. With a five star rating on Amazon the product line continues to grow and gain popularity.
ECC Fresh Hemp Oil
Brand design and Packaging design for a new cold pressed hemp oil and coconut hemp extract. Using competitive research original colors and shades were created to assist the buyer know not only which product they are buying but to also appeal to the buying demographics aesthetic tendancies.
InkSlam is the Los Angeles premiere poetry festival. I was thrilled to take on the rebranding of such a prestigious event. While developing the mark the first thing that came to mind was the process of writing, I often scratch a circle around my favorite bit of writing to take note of later. I’ve refined that process in the design of the mark. The letter forms follow the long hand that those scribble marks highlight. The microphone was borrowed from past years but it has been crafted in those same ink lines. It’s not quite an exclamation point but it makes the mark.
Adventure Girl Website & Brand Design
Visual Branding, Case Studies document design and Responsive website build for Stefanie Michales, also known as Adventure Girl. One of the leaders in social media engagement as well as travel expertise she's earned criss-crossing the globe.