InkSlam is the Los Angeles premiere poetry festival. I was thrilled to take on the rebranding of such a prestigious event. While developing the mark the first thing that came to mind was the process of writing, I often scratch a circle around my favorite bit of writing to take note of later. I’ve refined that process in the design of the mark. The letter forms follow the long hand that those scribble marks highlight. The microphone was borrowed from past years but it has been crafted in those same ink lines. It’s not quite an exclamation point but it makes the mark.
Early sketches to work out structure of the mark. As well as possible type samples to use in the project.
basic style guidelines outlined.
Usage guidelines continued outlining proper color usage of the mark.